Media: from the insertion order or from vendors' bills
Bill a campaign's media up front from its insertion order, or at cost as vendors invoice it, with your fee as a percent of net or gross, a flat fee, or tiers.
5 min readUpdated
A scope's Media line is the insertion order: what the client approved, by channel, at net. It says two things: what the client is billed from, and what you earn on the media.
What the client is billed from
- From the insertion order: the whole order bills on approval, the media at net with your fee and the rate card's other fees. Vendors' bills are checked against it afterwards, and what wasn't delivered is credited. See Check media against vendors' bills.
- From vendors' bills: nothing of the media bills on approval. Each vendor bill coded to the campaign as media bills at cost once it's approved, with your fee on it. The rate card's other fees (ad serving, creative, review, reporting) still bill on approval.
Your fee on the media
- Rate card commission: the commission on net from the rate card in force when the flight starts.
- Percent of net: your own percent of what the media costs.
- Percent of gross: the fee is part of the gross, so it's more than the same percent of net. On $85,000.00 net, 15% of gross is $15,000.00 (the gross is $100,000.00), which is 17.65% of net.
- Flat fee a month: an amount for each calendar month the flight touches, whatever is spent.
- Tiered by spend: a percent of net that changes as spend passes thresholds: 15% on the first $100,000, 12% on the next $150,000, 10% beyond.
All but the flat fee can carry At least: the least the fee comes to over the campaign. Billed from vendors' bills, the minimum bills on approval and fees on spend bill only once they pass it, so the total is always the larger of the two.
Code a vendor's bill as media
- 1
Choose the campaign
On the bill's line, choose the campaign. For a campaign with a media line, say what kind of cost it is.
Bills - 2
Say it's media spend
Choose Media spend and the channel it ran on. Our own cost is a cost you bear (a verification tool, say); Passed on is a cost billed at cost plus the markup.
- 3
It's approved
Once the bill is approved it counts as delivered media. Billed from vendors' bills, it's ready to bill at cost with your fee on it.
Never more than the order
Media billed to the client never passes the net on the insertion order. A vendor's bill that would take it past is held whole, and the campaign says by how much. A change order that revises the order releases it: on the campaign, choose Change the scope… and edit the order's channels and amounts.
When a revised order raises a channel that was already billed from the order, what was billed stands and only the increase bills, with the fee on it. A channel that's been billed can be lowered, but not removed.
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Related
- Campaigns for agenciesCheck media against vendors' billsBy channel: what the insertion order planned, what the client was billed and what vendors invoiced. Credit what was billed and not delivered.
- Campaigns for agenciesAd platforms' and vendors' bills by email, straight to a campaignForward a Google Ads or Facebook receipt, or any vendor's bill, to a campaign's own address. It arrives linked, read and coded, ready to bill with your fee.
- Campaigns for agenciesBill a campaign over time against its scopeGive a campaign a scope of fees, retainers, milestones, hours, costs and media, and bill each part as it falls due.
- Campaigns for agenciesCosts passed on to the clientCode a vendor bill's lines to a campaign, pass them on at cost plus a markup, and see each campaign's cost and margin.
- Campaigns for agenciesChange orders, closing a campaign, and engagementsChange an approved scope with a second approval, and the client's. Close a campaign once it's billed. Group campaigns under engagements you can renew.
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