Rates for a particular client, and what each fee is

Most agencies have a standard rate card and a few clients who negotiated their own. thruflow keeps both: the agency's card, and a card of their own for each client who has one. Work for that client prices with their card; everyone else's with the agency's.

1. 1

   Open the client

   On the client's page, choose Rates. You see every fee: the agency's card beside theirs, and what differs marked agreed.

   Clients
2. 2

   Set their own rates

   Click Set their own rates. Everything starts at the agency's figures: change only what you agreed (commission, ad serving, creative, regulatory review, reporting, expedite, markup on costs, hourly rates by role). Say what was agreed, choose the day it takes effect, and publish.

3. 3

   Change them later

   Publish new rates for them makes a new version from a later day. The one before ends the day before.

4. 4

   Go back to the agency's card

   Back to the agency's rates ends theirs from a day you choose.

Which rate applies

• A scope line's own terms come first: a line's own hourly rate, or the fee agreed on a media line.
• The engagement's negotiated hourly rates come next, for the roles they name.
• The client's own rates, when they have a card in force on the day of the work (the flight's start for media fees).
• The agency's rate card in force that day, for everything else.

Estimates, campaigns and change orders say which rates price them, under Scope or What's being sold, with a link to the client's rates. Work already priced keeps its rates: publishing new ones never re-prices an invoice, an approved hour or a sent estimate. The sign-off threshold is always the agency's.

What each fee is

• Agency commission: your fee for planning and buying media, as a percent of net media. $100,000 of net media at 12% is $12,000. A media line can agree another fee: a percent of net or gross, a flat fee a month, or tiers by spend.
• Ad serving & verification: a price per 1,000 impressions in the plan. 2,500,000 impressions at $0.40 is $1,000.
• Creative production: a price per creative asset. 9 assets at $750 is $6,750.
• Regulatory review: a flat fee per campaign, by the client's industry (pharma, medical, financial).
• Reporting: a price for each calendar month the flight touches. March 15 to May 10 is 3 months.
• Expedite surcharge: a percent of the fees, not the media, when the work starts within your lead time.
• Hourly rates: approved hours × the role's rate, on time-and-materials work and retainer hours over the allowance.
• Markup on costs passed on: the cost plus this percent once the vendor's bill is approved. A new line of costs starts with it; each line can say otherwise.